Determine What You Want in a Website

Going into any situation with a loose idea of what you’re trying to achieve is usually the best way to avoid disaster — the same goes for website investing.

Having a preconceived idea of the website that you’re trying to buy will make the whole process a lot easier, allowing you to eliminate many websites before you actually need to do a more time-consuming deeper dive!

While this course can be applied to ecommerce websites, I strictly use this system for blogs. Ecommerce websites have a few more intricacies that can take up more time or make the asset riskier, so I tend to avoid them.

Because of this I’m mostly just looking for blogs — MAYBE directories or forums if they’re an extremely good deal.

Next, I need the website that I’m going to purchase to have decent but scalable traffic, an unoptimized site design, healthy, strong backlinks, and some consistent revenue with room for growth. These factors are important for any purchase, but the specifics of each point can vary between investors. For me, here’s what I tend to look for to narrow my search and increase my chances of success:

• A blog-type website that’s either based around affiliate marketing or display advertising
• A website age of at least 6 months, preferably at least 1 year
• Country of origin from a prominent English-speaking country
• Between $2,000 and $50,000 in price
• Slow/clunky WordPress website
• Lack of at least 1 obvious monetization method
• Plenty of content opportunities
• Upward or steady traffic and revenue trend
• DR of at least 15