🔎 Due Diligence Tools

While due diligence should be done by you personally and involves many different areas that need digging into, its helpful to have a tool that gives you a rudimentary look at a website’s traffic trend. This sheet below gives a fantastic upper-level breakdown of a website’s traffic over a certain time period. Use it to identify a website’s traffic trend, user behavior, page traffic diversity, user country, and traffic by device. In order for this tool to work, you do need to get access to view a website’s Google Analytics data.

In addition to the sheet below, I’ve created a website profit calculator that takes into account several different factors and gives you a rough idea of what your profit would look like at the sale of your website. Get the website profit calculator here!