Content updates

One simple detail that should be considered is content updates. Specifically, you want to ask how frequently the website is being updated with content currently.

For some websites, this means almost nothing. However, for other websites, it’s extremely important. It ultimately depends on the niche.

Most of the websites you’ll find publish evergreen content, meaning that it has content that’s going to be factual and relevant for a long time. A website of this type could have made 100 posts 15 years ago and never published anything else and could still theoretically be fine.

However, some websites deal with current news or trending topics. The content on these websites gets less relevant much quicker, meaning that it needs a consistent stream of new content to stay profitable. If a website of this type doesn’t get new content for a period of time, it’s likely to lose authority and rankings, which obviously isn’t good.

So, you’ll obviously want to make sure that time-sensitive websites have been publishing a steady stream of content up until the sale date.

It’s also important to take this into consideration during the period of you buying the site. Can you provide new content to the website as soon as it comes into your hands?