Due Diligence Introduction

Website due diligence is the process of analyzing a website and making sure that it’s actually a good investment. It’s essentially like a pre-purchase inspection on a house! Being good at performing due diligence is the most important aspect of website investing. This is because if you’re only good at identifying healthy websites but don’t know how to grow them, you can still get a 33% return on investment without doing anything.

Because of its importance, a good portion of this course is going to cover due diligence and the many different areas that it covers. By the end of it, you’re going to know exactly what to look for and how to perform your due diligence efficiently and effectively.

If you haven’t already, go download the due-diligence checklist that I give away for free. It goes over the 39 things that you need to analyze before making an offer on a website. You’ll need to keep this thing handy at all times!

Proper due diligence covers all aspects of a website, ranging from the domain to the traffic sources to the backlinks to the current income sources to the person selling the website. All of these aspects need to check out because if as little as one thing is off, you could lose thousands almost instantly.

Fortunately, once you know what to look for, you’ll get very good at telling apart a good and sub-par website. It can take as little as a few seconds to dismiss some sites!