High-ranking keywords

Not only do you want to find the top keywords for the website, but you also want to take note of the actual ranking position for those keywords! If you’ve spent any time on the internet, you know that there’s a massive difference between #1 and #2 in the search results… and don’t even get me started on #3.

The #1 position gets 31.7% of all clicks for a particular SERP… So it’s pretty important to have this!

Now, we’re not just looking at the ranking position for the top keywords and pages for a website to get a sense for traffic. We should already have a good grasp on this from our prior due-diligence.

Instead, we’re largely looking at these to get a feel for authority. Ranking #1 for a search term with a little bit of competition means that you’re doing something right and are at least a little bit authoritative in Google’s eyes. This sense of authority is indicative of a website continuing to be successful and rank highly.

Websites that continuously rank around #2 through #5 for their major keywords aren’t inherently bad, but this volatility can come back to bite you after you’ve purchased the site.

And when we want to own a website for at least 6 months after purchasing… This isn’t optimal!

One thing I will mention is that the #1 position is slightly less important for extremely competitive and high-volume keywords. If a search term is getting 10,000 searches a month, position #2 or #3 is more than acceptable.

But it IS important to ask yourself what you can do to get that to #1… There’s a lot of traffic left on the table!