Natural content

Content is what makes a website… That part’s obvious. The words on the digital page are what bring people to your website and revenue into your pocket.

Because of this, the content needs to be analyzed to make sure it’s actually good. Believe or not, some pretty terrible content sometimes ranks highly in search engines. At least, until it’s punished, which usually happens sooner rather than later.

First, the obvious points. Is it consistently in the same language? Is it actually readable or just gibberish? Most of the time this isn’t an issue, but you’d be surprised.

Next up, determine how good the content actually is.

Review the top 10 pages and get a feel for the quality of the content. If you were searching for the keywords that those articles are targeting, would you be satisfied with the article?

The content should be simple to read, with some technical terminology thrown in if necessary. It should also address the topic without a bunch of unrelated information thrown in.

Next is a more technical analysis of the content. If you have Grammarly, it’s a great way to check the grammatical and overall linguistic quality of the content.

I would recommend a tool called MarketMuse, which can actually analyze a piece of content in relation to its target keyword. There’s a nice free trial available which will help you determine if it’s beneficial or not.

With this tool, or any tool like it, it’s not always a bad thing if the content doesn’t score well. If it’s still ranking well, it means that you have some opportunity to make the content better and help it rank higher!

My favorite types of websites are ones where the content is averagely-written but still ranks highly in the SERPS. It’s content like this that can be refreshed and jump up to the top of the results, practically doubling traffic to that page.