Experience

As I’ve said many times already, the website marketplace is flooded with some absolutely terrible deals. While there are some bad websites that are just the result of an ignorant website owner, most of them have some malicious intent behind them, whether it’s PBN usage, inflated traffic/revenue numbers, or any other number of scams.

While proper due diligence of these things will help you avoid scams, looking at the website seller is another great way to reduce your chances of buying a bad website.

If you’re buying a website from a broker, most of them will take the time to do a sort of background check on the website seller and make sure that they’re legit. This could rank from asking a couple questions to straight up interviewing them for an hour.

I will say that this sort of service is really only done with expensive websites, and it’s virtually non-existent for normal website marketplaces. Because of this, you’ll want to conduct your own interview, in a way.

The first question you should answer is how much experience does this seller have? Have they ever sold a website before, or is this their first ever sale? If they’ve sold websites before, how did those sales go? If they’ve never sold websites before, what has them selling one right now?

In a perfect world, you’re buying from a website owner with a little bit of experience. You want them to have enough experience to be able to make the buying and transferring process easy, but you don’t want them to be so experienced that they’ve fully optimized the website and left you without any opportunities for explosive growth.

If you’re buying a website from an inexperienced seller, and you’ve determined that they’re legitimate and selling the website for legitimate reasons, then you’ll want to put some thought into the buying process.

Fortunately, if an inexperienced seller has the mental wherewithal to list their website on a marketplace and sell it, they’re probably smart enough to make the transfer process quick and painless.

However, it can sometimes make sense to use a middleman that can facilitate the transfer of funds and the website!